What Value-Based Content Can You Share This Month?
The keyword here is value. Your aim is to create share-worthy content that helps your future customers. Take a look back at your content themes to come up with value-based, original content that will capture social interest and drive clicks. Write out a list of potential topics you feel would educate or entertain your audience. Review the following questions to help you determine what types of content to create.
What Questions are Frequently Asked About Your Topic?
Doing a search through forums such as Reddit and Quora is a great way to find frequently asked questions that would make for exciting or informative posts. This is your opportunity to shine and show your potential customers how much expertise you have in your niche. As an added bonus, answer-based articles often do well in search results as they address a real need in almost any industry: clarity.
What Would Someone Need to Know Before Working with You?
Some niches can be more complex than others. There may be things within your niche that customers should know ahead of time. For example, it may be standard practice for your industry to charge a consultation fee for the first meeting. Consider including that information within your content strategy to help educate the client. It will make your life much easier if they know what to expect from you.
What Results Have Clients and Other Customers Received from Your Offers?
There are some excellent opportunities here for self-promotion if you know where to look for them. You can include these results organically throughout your content or focus an entire post on highlighting why your product works and what people are saying about it.
Tout the dramatic changes your life coach customers have been experiencing with your 7-day “Parenting and Partnership” seminar or discuss how your financial clients have been saving a ton of money with your 10 step “Penny-Pinching Program”. Your previous customer reviews can have a huge impact on future customer decisions.
Ask one or more clients if they’d be willing to serve as a case study, where they would answer questions about the coaching process (or your course specifically) and would then share their results. You may have more people volunteering if you keep their real names and business out of the final report or use a pseudonym instead.
What Personal Stories Can You Share Related to Your Topic to Prove You Understand Your Audience’s Struggles?
Bringing a personal feel to any piece of content will increase the wow factor. It gives your audience a chance to connect with you as they recognize parallels between your life and theirs. This can help increase engagement and help you stand out from the rest of the crowd.
Storytelling is a common marketing tactic but for it to work, it must be authentic and honest. Making up stories just to make sales will hurt your credibility in the long run. You should also know when to cut the story short so you don’t lose people’s attention. However, stories can be powerful when used correctly.
Are There Ways You Can Build A Personal Connection with Your Social Media Followers Through A Behind-The-Scenes Look at Your Life or Business?
Everyone has their own challenges whether in business or life. Sharing some of your struggles with your followers and how you’ve overcome them can not only help your audience avoid similar mistakes but can also deepen the connection they have with your brand.
One way to accomplish this could be to open up your planning process to them and show just what it takes to prepare the incredible content they get from you every day. Another could be to interview one of your well-known team members who interacts frequently with your clients. This can help them become increasingly invested in your company by sharing those more personal details.
Pro Tip: Each of these topics should fall into your overall content strategy. It should strike a balance between promotion, education, and entertainment wherever possible. Don’t just answer one of these questions because you have space to fill on your calendar. Always think of your overall goal.
Variety is the spice of life and this is especially true in content marketing. No one wants to join an email list that provides information on only a single topic or through a single medium. Your clients are looking for a mixture of educational material that helps them better understand your particular niche along with entertaining content that they can share with friends and family. This will make them more open and receptive to any promotional materials you include because they will know that you always over-deliver on value.
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