Focusing on specific themes each month for your social media marketing is a great way to create effective content to give your business a competitive edge. Understanding your marketing goals allows you to create impactful themes on social media that can help you grow your business and become even more successful.
Choosing themes is a time saver. You should choose a theme first and then fit the content into the theme. Sounds pretty simple, right? Themes also allow you to outsource this task to your VA, who can submit some ideas for the month for your approval before she schedules the posts.
Here are a few simple tips to help you find crave-worthy content themes on social media each month:
#1 Understand Your Audience
One of the main keys to a successful social media marketing campaign is to understand the needs of your audience. Gaining a better understanding of your target audience allows you to create much more impactful theme-specific content each month. For example, an IT security company can focus on producing cybersecurity themed content during October, as it is National Cyber Security Awareness Month. Similarly, a health organization can focus on health-related topics between May 10th-16th because it is National Women’s Health Week.
#2 Focus on Specific Topics
Taking the extra time to plan specific topics in advance is another key factor in creating top-quality content. You can easily organize your posts into various categories, which makes it simple to find topics that perform the best with your audience. The topics with the most likes or client engagement can help you understand the most impactful themes on each social media platform. Over time, all of this data will help you create much better theme-specific content for your business.
#3 Develop a Posting Schedule
Creating a posting schedule for all of your social media accounts is essential in helping you to maintain contact with existing and future clients. Consistently uploading new posts is a great way to develop the brand of your company while also helping you to gain additional traffic to your website. Creating these social media posts in advance will also ensure that you meet your quota each month without feeling the pressure to create new content that needs to be published on the same day.
#4 Follow Key Performance Indicators (KPI)
Understanding key performance indicators (KPI) is critical in helping you analyze the most impactful themes and posts on social media. Creating short-term and long-term goals can also determine the success of your social media marketing. Gaining a specific number of new followers, adding new mailing list subscribers, or improving your click-rate are just a few ways you can measure the impact of your social media marketing strategy.
Choosing particular themes on social media is a great way to reach your long-term and short-term marketing goals. Understanding your target audience, focusing on specific topics, maintaining a consistent posting schedule, and following key performance indicators can all play a key role in the success of your digital marketing campaign. The business world is highly competitive but following these simple tips can give you a significant edge over your competition.
Putting out client-attracting content on a CONSISTENT basis isn’t as easy as it seems. But what if it didn’t have to be that way? What if you could create a purposeful and effective social media content calendar is just a weekend? Imagine how your business would skyrocket if you started showing up consistently! Create Your High Converting Social Media Calendar in 6 Easy Steps will show you how. Learn more here.
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