Month-specific content is an essential component of your Social Media Calendar. Evergreen content is always great to have, but at least some of your social media content needs to be related to relevant events to truly reach a broad audience. Furthermore, month-specific content helps complement the content themes you’ve worked on. Planning out your social media calendar demands a holistic approach, and content relevant to the time of year is an essential ingredient.
Look at the upcoming month for time-specific events, trends, and other elements that can make your content timely and stand out.
Holidays
National holidays are perhaps the clearest case where you can combine date-specific events with your social media content, so plan accordingly. Also take note of international holidays, which have become more well-known over the years. Consider taking advantage of Mother’s Day or Father’s Day, for example, by appealing to elements of parenthood. When the nation’s schools open for the new school year, feel free to add some social media content related to the excitement that comes with sending the kids back to school. Holiday-related promotions are a great way to add a bit of easy-to-remember time pressure.
Fun Holidays
In recent years, a growing number of fun and quirky holidays have swept across social media. World Chocolate Day, as an example, offers you a fun way to add some sense-stimulating content to your social media calendar. As a solopreneur, you probably know the importance of self-care, so use your experience to show how your offerings can help potential clients better balance their lives. These quirky celebrations occur frequently, so make sure to see what’s coming up, and have fun flexing your creativity. An easy way to keep up with these holidays is to check National Day Calendar. You can even have daily updates sent directly to your inbox.
Industry Events and Conferences Are Key Elements of Your Social Media Calendar
Industry events provide people in nearly all fields an opportunity to gather together and exchange ideas in a fun environment, and the news that comes from these events and conferences will shape their fields for the following year and beyond. Take a look at which events are coming up in the next month and make sure your social media calendar incorporates them. You may also want to budget some time to read news related to industry events and post relevant content. If your business deals with fashion in some way, for example, you’ll definitely want to have a few posts addressing New York Fashion Week.
Current Events
Is there a national election in the upcoming month? Have some fun by hosting polls or other content on your social media feed. Is a new superhero movie set to come out? Encourage your followers to be heroes in the real world while explaining how you can help. People love using social media to keep up with current events, and your planning will help you get in on the action.
Fill in your social media calendar with the most obvious holidays and events you want to incorporate, then fill out those ideas by doing a Google search for “social media holiday calendar [plus the current year]”. You’ll find thousands of ideas but don’t let this become a distraction. Go one step further and create your own holiday with a customized hashtag for added fun.
Looking ahead at the next month is important for making your social media feed fun, engaging, and relevant. Make sure to fill out your calendar in a way that’s easy to see visually. Each month will present various opportunities, but you’ll inevitably have some gaps that need extra care. By planning ahead for the month, you’ll be better equipped to make your social media feed content consistent.
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