Save Time when you Outsource these 5 Content Marketing Tasks to a Virtual Assistant

This post continues my series published to show you tasks you can delegate in the New Year.  As I mentioned in my previous posts, the question I often hear is:

“I know I need a virtual assistant but
I don’t know what to delegate.”

In this installment, I will discuss a few ways a virtual assistant can help you get a handle on your content marketing.

Repurposing Content

If you’ve been employing content marketing for any length of time, you more than likely have a vast collection of content. Take a look at all of the blog posts, eBooks, reports, social media posts, articles, infographics and other audio/video content that you’ve created to date. You probably have accumulated enough content to fill a library! You can use this collection of content, and future content, in a more productive manner. And it’s a great job to outsource to a virtual assistant!

Creating and managing your editorial calendar

You know what to share but if you post it all at the same time, people will get confused. You will be surprised how quickly you run out of things to share. To avoid this you need to create an editorial calendar. In other words, make a timeline and plan which topics you want to post first and which ones should follow in a chronological order. If you know your destination and the best way to reach it, you can easily get back on track when you get side tracked (and you will). After meeting with you and learning your goals and purpose for the content, a marketing virtual assistant can do the “paperwork.”
“If you need a template to get started, there are many available on-line and a google search will provide a variety of options. Hubspot is my favorite.”

Finding and editing photos

If you aren’t using images in your content, i.e. blogs, articles, posts, now is the time to start. It will radically increase your audience attention and interaction. MDG Advertising makes the case for using images in your content in their infographic.

Infographic by MDG Advertising
Many of the entrepreneurs I work with tell me they don’t have time to search for relevant images for their content or edit those images. This is a great task for your marketing assistant. He/she can find appropriate images, edit and insert them into your content.

Finding Statistics for your content

When you quote statistics in your content it helps establish the validity, credibility, and relevance of your piece. The toothpaste companies are the best example of this with ‘9 out of 10 dentists recommend our toothpaste.’ By referring to someone who is recognized as an expert, they set themselves up as the best product.
Finding these statistics and ensuring they are from a valid source can take time. Be sure you don’t take any statistic at face value. It’s a good idea to investigate the source.

Promoting your content

If you’re consistently publishing high quality, relevant content and no one is reading it, ask yourself how you are promoting that content. There are literally millions of websites on the internet competing for the publics’ attention. If you are only posting your content on your blog, or even a few social networks, it will be hard to get anyone to notice you.  To get your target audience to read your content, you need to promote it. There are almost as many ways to do this as there are websites on the internet. Be sure you are implementing the best practices for your industry or niche. This blog post will give some insight and help you get started.
All of these content marketing tasks and many others can be completed quickly and efficiently when you outsource them to a professional virtual assistant. This will save you time and your content will become a valuable marketing tool.

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Do you want to put your content to work for you?  It can be as simple as giving us a list of your topics and watching your blogging efforts grow.  Get started for as little as $100.