Giving away your content may seem counterintuitive to your business goals of making money. Yes, you want to make a profit but sometimes you need to give some content away for free to build trust and to show your audience that you know your stuff.
Your social media posts are free content as are your blog posts. Your downloadable lead magnet and your awesome webinar are also free content examples. What if I told you that you should give away one copy of your signature class? Would you think I’m crazy?
Here’s my rationale.
