How To Repurpose Content

There are three general ways to repurpose content: Rewriting, recombining and reformatting.

 
Rewriting means taking a piece of content you created and simply rewording it so that it’s original. This was a common method used in the days when massive article publishing led to good traffic from search engines, but simply rewriting content line-for-line is not so effective these days and doesn’t add new value. The search engines have become more sophisticated and they can tell when a new article is just a rewritten old one.
 
So how do you repurpose your article? Add new information and do some editing as you rewrite.  Now you produced something that’s truly original. You can update your old articles by adding new, more recent information. Also, instead of rewriting a piece line-by-line, you can reorganize it to make it more original.
 
Recombining means taking two or more different pieces of content and putting them together into one. You can do this and still produce a piece of content that’s focused and simple. For example, if you have three articles on work/life balance, you can create one article that’s something like, “3 Ways to Achieve Work/Life Balance Now.”
 
Along with recombining, you can also take an article apart and create multiple articles from its sections. If you have an article that teaches 10 tips for doing something, you can turn each of those tips into standalone articles. It’s all a matter of adding or removing details.
 
Finally, there’s reformatting. Reformatting means to take a piece of content that’s in one format and turn it into a piece of content in another format. For example, you can take an article and use it as a video script.
 
Some ways to reformat include:

• Using content to create the outline for a webinar
• Bundling old blog posts for your email marketing or “best of” round-up posts
• Turning blog posts, infographics or PDFs into Slideshare slides
• Turning old content into an eBook (make sure they all share a common theme)
• Creating a Pinterest board for your blog posts
• Taking facts or statistics from your articles and turn them into tweets
• Taking bits of content to use for a daily or weekly tip newsletter
• Turning content into a script or talking points for a podcast
• Summarizing the main points of a piece of content and make them into an infographic
• Using snippets from your content as social media posts
• Turning these snippets into visual content to share on social media (visual content is especially popular on social media)

 
You can essentially turn any type of content into any other type of content. Take old content that you have which is still relevant and useful for your audience, and see how many other formats you can transform it into.