What do you do when you are so busy you find yourself with no time to indulge in maintaining a social media presence?
Take a quick but focused look at your priorities. Why aren’t you maintaining a social media presence? Or perhaps you actually are—but it’s just not effective or consistent.
And exactly why do you want to maintain one? Is it necessary to your business? Is it just for fun? Is it just because everyone else says you “must have a social media presence”?
After you’ve determined that it is necessary—and especially if you are regularly maintaining one but it is not effective and you are missing your target by miles—your best option might be to outsource and hire a social media manager.
What exactly is a social media manager, and what does she do? More important, what can she do for you and your company?
And what is the difference between a social media manager and a social media VA (virtual assistant)?
- A social media manager takes care of the big picture with minimal input from you, other than the goals and end results you want to achieve (overall and for your campaigns)
- A social media VA performs social-media related tasks delegated by you or by your social media manager
Since VAs vary widely in depth of experience, sometimes there can be a real crossover between the two, as there is at HIT Virtual Assistants. We offer both services. Knowing which type of social media assistant you need before you look for one will help you get exactly the type of help you need.
A social media manager would be responsible for:
- Suggesting and brainstorming the most effective social media strategy
- Developing awareness of your brand on social media
- Suggesting goals and objectives
- Creating a targeted strategy for your social media content
- Increasing your social media reach
- Ensuring your social media communications reach the most targeted audience possible
- Increasing leads from your social media appearances
And, of course, let’s not forget the most obvious difference: A social media manager actually manages social media VAs—both yours and hers.
A social media VA is typically responsible for:
- Checking and monitoring your social media accounts
- Scheduling and uploading posts created by you
- Responding to generic, designated post types and answering common questions on your behalf
A social media manager is the best person to hire when you are serious about developing your brand and coming up with a focused, overall social media strategy.
A social media VA is the best person to hire if you are simply too busy to take care of tasks such as scheduled posting and just want a little help with your workload.
But how do you know when it’s time to hire a social media manager?
Let’s take a look at some undeniable signs…
- You’re spending hours on social media every day, leaving money-making tasks undone
- You don’t have time to create social media tasks to delegate to your VA
- You are already diligently maintaining a social media presence, but you’re just not connecting with (a) many people or (b) the right people
- You’re unsure which social media platforms to concentrate on, and which types of content to post
- You absolutely hate interacting on social media
If reason number one is your only reason (or your strongest reason), you most likely need to hire a social media VA. If you “checked the boxes” for any of the other reasons, however, it’s time to hire a social media manager!
I would love to discuss your need for help with social media. We will customize a plan for you whether it is for a social media manager or a social media virtual assistant. Contact me today to set up a free consultation.
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