Key Element of a List Building Campaign: Clear Calls To Action

In order for your visitor to know what to do next, they need to be guided. They need a call to action. This is simply a statement that directs them toward a course of action. For example, “Get your free eBook, sign up now.” This is simple and straightforward, so assuming the name of your eBook is crafted to demonstrate immediate value you’ll have hordes of people signing up.
Ideally, every post, page, article, guest blog, and opt-in form should have a call to action. What do you want your reader/visitor to do next? That’s your call to action, and you need to spell it out clearly for them.
“Click here to download your free report.”
“Visit my blog to subscribe.”
“Enter your name and email on the right to sign up.”
These are all clear and meaningful calls to action. Your readers will know exactly what they should do next, even if it’s just to read the next blog post in your series.