Here’s one of the most important parta of your list building strategy: your opt-in offer. There are many different types of opt-in offers that you can give away in exchange for that precious email address. Some common choices are:
- eBooks
- Reports
- Webinars/Seminars recorded online
- Workbooks
- DVDs or Video Downloads
- Interviews
- Audio content
- eCourses delivered over several days or weeks
- Checklists and mindmaps
- Sample chapters
- Coupon codes
Explore ideas based on what would offer the most value to your visitors.
What would they not be able to resist?
What would make your subscriber’s life easier or solve a problem?
What format does your ideal visitor prefer?
Answer those questions and you’ll be well on your way to creating an irresistible offer.
Once you’ve created your downloadable opt-in incentive, you can easily add it to your WordPress site and then you’ll need a page where subscribers can retrieve their download. You can create this simply by adding a new page to your site then add a link to your incentive. When you set up your mailing list, be sure to set this page as your “Thank You” page, so visitors are automatically redirected to this page immediately after signing up (or confirming, if you’re using a double opt-in system).
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