Every business owner knows that the holiday season is a busy time, but in order to draw in as many customers as possible, you need to focus on marketing. By laying the groundwork for a successful holiday season with a targeted marketing strategy, you can boost your sales throughout the final months of the year.
Here’s how to master holiday marketing, from launching gift guides to sharing memes.
Create Gift Guides
Making holiday gift guides is a great way to promote your favorite products for the season while simplifying shopping for your customers! Rather than designing one general gift guide, it’s a good idea to tailor gift guides to different categories of people, like husbands, wives, employees, bosses, or girlfriends and boyfriends. After you put together these gift guides, make sure to share them on your social media pages and your company website.
Share Memes
Marketing doesn’t have to be boring – you can spice things up by creating funny memes to share on your company’s social media accounts! This is an easy way to connect with your customers throughout the holiday season. No matter what kinds of memes you want to create, you can look up text meme templates and just add your text to customize the ones you like. After creating and downloading your meme, you’ll be able to share it across all of your digital platforms.
Decorate Your Space
Do you have a brick-and-mortar space for your business? If so, put some effort into decorating it this year! Spend a weekend dressing up your space to bring in more foot traffic. CLC Incorporated recommends putting up lights, creating a holiday playlist for ambiance, placing ornaments and greenery around the store, and even picking out a tree if you’d like! It’s also a good idea to create displays that prominently feature products you would like to promote throughout the holiday season.
Decorating doesn’t have to stop with your physical space – you can also spruce up your website for the holidays too! For instance, you might want to add a festive banner to brighten up your company’s corner of the internet.
Sell Discount Packages
It might seem counterintuitive, but selling discount packages can encourage customers to make bigger purchases from your business. When you offer several products together at a lower price, customers will often feel more comfortable spending more money since they’re getting a better deal. Think about which products you offer that would pair well together, and consider how you could price them.
Partner With a Charity**
In every community, the holidays are a time when businesses and charities give back. You may want to partner up with a local charity so that you can send your donations to a reputable organization. Linking up with a charity can benefit both parties. If you’re interested in partnering with a charity, reach out to people you know who work for organizations in your area to touch base about a potential holiday donation drive. Plenty of organizations will likely be interested in taking you up on the offer!
IncFile also recommends choosing a nonprofit that supports a cause you’re already passionate about. This will make your partnership feel natural, and you may want to work together again in the future!
Marketing over the holidays doesn’t have to be complicated! In fact, it can be an opportunity to get creative and test out new techniques. With these tips, you’ll be able to incorporate everything from detailed gift guides to memes into your marketing strategy.
This is a guest blog from Lance Cody-Valdez. About the Author: A few years ago, burned out and miserable from his job in corporate marketing, Lance Cody-Valdez decided it was time to invest in himself. He quit his job the following day and used his meager savings to stay afloat as he built a career as a freelance writer and content marketer. He created Free Lance Now to help others use freelancing to escape the 9 to 5 daily grind.
**Karen’s favorite charities:
Sweet Dome Chicago: Sweet Dome Chicago provides housing for Ukrainian refugee families who have fled their homeland due to war. Their primary function is to welcome refugee families to Chicago by finding them a place to call home and paying their rent.
The Trevor Project: The Trevor Project provides 24/7 crisis support services to LGBTQ young people.
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