VIDEO: The Simple Step in Writing Emails That Will Explode Your Open Rate

Getting your emails opened is the biggest hurdle you’ll face with your email marketing. Our email inboxes are filled to overflowing, with some studies claiming that the average adult received 147 emails per day! And truthfully, that number is probably even higher for entrepreneurs.

Not only that, but email systems such as Gmail now helpfully filter incoming mail into buckets or folders, so users can quickly see which emails are promotional and which (presumably) they really want to read. As you can imagine, this type of auto-filtering can make it super tough to get the attention of your subscribers. 

Even though they’ve asked to receive your emails, the combination of filtering, over-zealous spam controls, and an overflowing inbox means your subscriber won’t always see your email. And if she does, there’s no guarantee she’ll open it.