A popular phrase in the direct sales world is, “The fortune is in the follow up,” and it holds true in the for entrepreneurs, too. Just think about the impression you make when someone signs up to your list, downloads your lead magnet, then they never hear from you again. They’ll forget about you in a heartbeat or will question your dedication to your business when they finally hear from you again.
If your customer service is stupendous, your customers will remember you forever. If your customer service is less than stellar, you’ll hear about it on social media! Creating a warm and inviting customer experience is all part of customer service and retention. Your prospects and customers are not loyal to you yet; you still need to prove yourself so don’t send one email and then disappear. Your follow up strategy should be a standard part of your overall marketing strategy.
