Organic reach on social media has steadily declined over the last few years until it seems almost impossible to reach your audience without paying to play. This highlights the problem of relying on social media for all your marketing. You don’t ‘own the real estate’. This means you don’t have any control over what happens to your content. What you should concentrate on is publishing high quality, relevant content on your own blog. Not blogging? You’re missing a lot of traffic and revenue-generating opportunities.
Here are six reasons you need to publish relevant content on your blog.
Keep in touch with your audience
It takes an average of 3 ‘touches’ or exposure to a service or product for a consumer to make a purchase. Publishing a post on a regular schedule helps you keep in touch with your existing audience and build their trust. You can publish updates, news, or opinions in your blog as well as answer questions.
Attract new customers
When you promote your blog, it will attract new customers. Your blog posts will become food for the search engines and will attract new visitors. If your blog answers the visitor’s questions or attracts their interest, you have just found another qualified lead. A tool I recommend to easily promote your posts via social media is Missinglettr. (Note that’s not misspelled – they actually leave the last e out.)
Search Engine Optimization on Your Blog
Posting new content consistently will get the search engines to sit up and take notice. Designed correctly, every time you post a new blog article it sends a message (okay, not literally) to the search engines that says, ‘Hey, come and get it!’ You can also ‘ping’ them yourself with a program such as Pingomatic.
Reputation Management
As a new entrepreneur, it is important to establish your reputation with potential clients. There are thousands of so-called “experts” on the web. What makes you stand out and why should they listen to you? Your blog is a prime outlet for you to share your knowledge with your audience.
How to Showcase Your Expertise and Grow Your Business
No matter what stage of business you’re in today, whether you just opened your doors or have had a string of clients for years, today is the day to concentrate on building your credibility and sharing your expertise with the world.
Generate Leads with Blogging
On each post, you should include a CTA (call to action) this can be as simple as offering additional information via a special report download or as direct as scheduling a consultation. Your blog readers are all potential customers who already trust you. Turn those leads into sales. Many entrepreneurs only place these at the end of their posts but studies have found that they are more effective if they are placed within the body of the post.
Establish your presence on the internet
If you’re just starting out, one of the best ways to establish your business on the internet is to create your own blog. In my work with new entrepreneurs, I tell them that is our first step in marketing their product or service.
A well-designed, professional blog may be the first thing potential clients see. But don’t go through this process on your own. Your site needs to be professional. If you try to do it yourself, it often ends up costing you more in the long run and it’s not likely you have the expertise to produce a professional site.
The internet moves quickly and social media platforms are constantly changing algorithms in an attempt to better serve their users. Unfortunately, it doesn’t always meet the needs of business owners. Publishing your best content on your blog will enable you to reach your audience and provide leads right on your website.
What are you waiting for?
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