Your blog posts should have a purpose. Writing a blog post is so much more than just putting words on paper.
Why are you writing? In short, if you’re taking your ideal client’s struggles and finding that solution to their problems, you’re going to create content with a purpose.
All your blog posts and any content that you put out on your website or social media needs to be strategic. They need to fill a need and a void for your ideal client, so that you can attract your ideal clients naturally, with content that serves them well.
(If you missed it, read how to identify your ideal client here.)
All your blog posts should also have a call-to-action so that when you attract your ideal clients, you give them a call-to-action to either sign up for your free offer, free webinar, free challenge, or a free strategy session.
Or – if you’ve really groomed and nurtured your following consistently – you can use a paid call-to-action, where you are offering your course, working with you one-to-one, or a program that you’ve created.
Typically a call-to-action would be towards the bottom of the blog content. Although some schools of thought prefer it be within the content itself (as I do on this post). You can ask a simple question and link to your sales page or your opt-in page if it is for a free offer. Then you take your content that you’ve created for your blog and you share your blogs online across many platforms. (“Platforms” simply mean other places to publish your content.)
Your blog and your social media platforms are probably the most popular options but don’t forget about your email list or guest blog posts on other people’s websites. Don’t overlook YouTube videos, Facebook Lives, webinars and other content as well. You can add a call-to-action on each one, thereby giving that content purpose beyond simply informing your audience.
Focus on at least two to three platforms that your ideal client spends the most time on. Remember, the idea is to draw the attention of your readers, your followers, and your ideal clients organically. If you are not sure where your ideal client is, this is an excellent article to help you find out.
Don’t put all your efforts into one specific platform because your audience is likely spread out among many different ones. You also don’t have to use every single social media platform unless your ideal client is using it.
Be selective and focused; and perfect the art of one platform at a time before adding another one to the mix, especially if you tend to feel overwhelmed with too much to remember.
I want to show you an example. Healthycrush.com is a blog that gets a lot of traffic. You’ll notice advertisements in the sidebar, and in particular areas on the blogging website. What Jenny’s done is driven so much traffic to her blog, now advertisers pay to be seen on her website. She also has her own products for sale but the lesson to remember is the best way to drive traffic to your blog is to create content that fills the void for your audience.
Leave a Reply