How To Create Profitable Content: The First Step

The key to creating profitable content is to know WHO you’re creating this content for.      Before you market, you need to know who you’re selling to. When you’re blogging, you need to know who your readers are. Any content that you put out, whether online or offline, needs to speak directly to your ideal client. Your content needs a purpose but not just any purpose: a profitable one.
For your content to be profitable you should speak to your ideal client and your target market base.
It makes no sense whatsoever to just write anything and expect people to respond. That is called “hope marketing,” where you create the content, publish it, then HOPE it resonates with someone – anyone – who will buy your products or packages. Why leave your marketing to fate?

Why do you need to know so many details about your target market?

Because then you will know without a doubt whether your solution to their problems is affordable to them. You will know if one particular product will perform better than another, based on this market’s practices and preferences.
Why spend time creating a kickass video when your market prefers group coaching sessions? The only way your content will be profitable is if it’s tailored specifically to the needs of your market.
For instance, I know an avid camper who receives a higher end camping magazine (that he never subscribed to) but this magazine company decided to comp him free issues. The problem is, even though this guy makes a decent living, he scans through the magazine in about five minutes because the articles and the ads are well above his salary, to the point of being highly out of reach. In this case, the magazine company wrongly lumped this camper into their target market even though he can’t afford anything in their publication. This is why you need to know your audience.

The first step to creating profitable content is to identify your target market.

People are complex and there are various criteria they should meet to become part of your target market.
As in my camper example earlier, just because my friend is a camper doesn’t mean he’s part of the target market for this high-end magazine. They didn’t consider his income level or where he lives. Instead, the magazine is HOPING that he’ll read it and make a purchase. Not going to happen because he only meets one criterion in their formula.
Let’s get down to understanding your ideal client, creating your client avatar, your niche market, and sub-niches within the category of your niche market, including the topics that would pertain to their interest. By doing this, it will help you turn your content into cash.

• Are they female or male? Do you serve both?
• What is their age bracket?
• Are they married? Have children?
• Where do they live?
• Name your client
• Describe what they look like
• Describe a day in their life
• What are their daily struggles or pain points?
• What is their highest level of education?

Narrow in on who they are, painting the full, complete picture of what your ideal client faces every day so that you learn how you can help them.
After you’ve identified your ideal client’s struggles and your client avatar, let’s talk about your niche market. Within their struggles, you’ll find pain points. This is where you will drive most of your marketing and content, to their pain points.
For example, if you are a business coach who specializes in social media profitability, then your niche market would be entrepreneurs seeking social media support, or business owners who do not know how to leverage their business online using social media platforms.