Promoting your blog through Social Bookmarking Sites and Content Curation

July 3, 2015

“A social bookmarking service is a centralized online service which enables users to add, annotate, edit, and share bookmarks of web documents.” Wikipedia

Submitting your blog posts to websites that function as book marking sites or discovery engines will increase your SEO (search engine optimization) and enhance your credibility as an expert in your field by getting your writing in front of more of your target audience.
1 – Increase the SEO of your site. Listing your site on bookmarking sites helps search engines in multiple ways:

Indexing Sites Faster: Humans bookmark sites launched by their friends or colleagues before a search engine bot can find them.
Deeper Indexing: When you manually bookmark information (posts) that may be deep within your site, you make it easier for the search engines to find it.
Measuring Quality: Essentially if more users bookmark a page, the more quality and relevance that site has.
External Meta Data: Users who bookmark sites tag them with keywords and descriptions which add an honest and unbiased definition that is created by the public and not the owner of the site.
Number of Votes : Similar to the number of bookmarks, the more votes a page receives on a site such as Digg, the more useful that information usually is. If the same page receives multiple votes across multiple social news voting sites, the higher quality the site.
Categorization: Can help define the subject of a site, therefore better helping the search engine address searcher intent.

2 – Enhance your credibility as an expert. When searching for a particular topic, content marketers will frequently go to the book marking sites. There they can find articles based on their topic or keywords. When they mention your article in their marketing with a link back or list it on a curation site, your blog posts reach a wider audience. As your content is found throughout the internet, you become known as a thought leader in your field.
Some of my favorite social bookmarking sites are Digg.com and Pingomatic.com.

Summary for promoting on bookmarking sites:

Where: Popular bookmarking sites.
When: Same day you publish.
Why: SEO and Expert status.

Promoting with Content Curation

Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Wikipedia
These sites are another platform to get your information in front of a wider audience and increase inbound links to your site. In some cases, you simply post a link and short description of your blog post. On others, you post the entire content.
Some tips to make the most of your content curation:

You should change the title of your posts. Google may penalize you if it finds the same title on multiple sites.
Include a customized image. This customization can be as slight as adding your company name or url to the image. The point is to make sure it will lead people back to your site.
Make sure you include your author bio and it has a link back to your site.

Two of the content curation sites I use are InternetBillboards.net and BizSugar.com.

Summary for promoting through Content Curation:

Where: Content Curation sites.
When: Same day you publish.
Why: Building your audience and expert status.

Are you ready to pull it all together and start promoting your blogs like a professional? If you’d like to get my full special report including the step by step schedule I use to promote all my blogs as well as the form I use to stay organized, opt in here.