Building a large and engaged following on Instagram will help you build your brand and spread brand awareness. However, the goal of most businesses that use Instagram is to turn these followers into loyal customers who will not only buy from you, but tell others about you and encourage them to do the same. This blog series covers a few methods you can use. Read the full post here.
Exclusive Content and Products.
A good way to inspire loyalty, get followers interacting with your brand individually, and turn followers into buyers is to offer something exclusive. This could be exclusive content, information, or products that are only available for your Instagram followers. Although you may cross-post content on your other social media sites, offer some Instagram-only content, deals, or information.
Delta Airlines Instagram Image
Ways to do this include:
- Offering a sneak peek at a new product to Instagram followers only. They’ll be more likely to buy the product.
- Offering discounts to Instagram followers.
- Creating Instagram-only content, contests, or other means of engagement, which make your Instagram followers feel like part of a special group.
- Offering products that can only be purchased by Instagram followers.
The “Wish I Were There” Effect
Instagram is great for creating images that make the viewer wish they were there. It could be the filters or effects, or maybe it’s something about the mindset of the user. But in any case, a great way to lead your followers to action (such as buying) is to show images of products or events that make them want to be there; in other words, the “Wish I Were There” effect.
If you sell snacks, you can take pictures of them and apply just the right filter to make them look scrumptious. Your pictures of an event you held or participated in can be framed and presented in such a way that the user will wish they’d gone. Create spectacular images that will make people envious, and this will lead them to take action.
A company that does this well is Virgin Airlines. Virgin’s mission on Instagram appears to be to make its flights look like parties. In this image, where the lighting is done in such a way that it looks more like a dance club than a flight, director Kevin Smith is handing out cocktails to other passengers.
Online store Old Faithful Shop produces the “Wish I Were There Effect” through images of its products. It sells a great variety of different products that have no overall theme, so it takes artfully shot pictures of the products it sells. Many of the pictures feature a cute dog, which has become a sort of mascot for the brand.
In my next post, I will share two more tips you can start using today and turn Instagram followers in to customers.
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