Entrepreneurs are constantly looking for the latest and most effective way to reach their target customer. Video gives you more opportunities to expand your brand by establishing visibility and credibility within your niche. Establishing a good video marketing strategy should be one of your goals if you want to target a wider audience.
To give you a clearer picture of video marketing and why it’s such a powerful promotional strategy, let’s break down its main features:
- Low barrier to entry: online videos require very little investment to create.
Essentially what you need are a web-cam and a YouTube account. - Online video allows you to convey strong, compelling messages, establishes credibility and enhances your trustworthiness. People are much more likely to trust you and relate to you when they can see you and hear your voice.
- Like social media, online video allows you to make a stronger personal connection to your clients and prospects, making sure you build a personal connection even before you meet them face to face.
- It’s good for your search engine rankings: according to a study conducted by Forrester Research, a stronger presence on YouTube can get you higher rankings because video has up to 50 times better chances than plain text to get to the top of search rankings.
All this makes online video the best solution for when you want to increase awareness for both you and your product, as well as accelerate the sales process.
