66% of marketers rate emails ability to deliver a ROI as “excellent” or “good.
Despite what you may have heard, email marketing is not dead! Some of the “rules” have changed but the method is as strong as ever to deliver your return on investment.
Of course there are dozens of delivery solutions vying for your marketing dollars. The following are some of the top solutions along with my experience with each.
Constant Contact: This is a popular program that is affordable and user friendly. Many templates are available to choose from or you can enter your own code. This is a great solution for entrepreneurs.
iContact: This is usually my choice for speakers or networkers who need to add a large number of contacts they meet at live events. While some other solutions frown on this, iContact makes it easy. It also hits the mark for affordability and user friendliness.
AWeber: A popular service but not as user friendly as the previous two. You will most likely need assistance to send your promotions or newsletter. I do not recommend this for anyone who has a large numbers of contacts collected in person.
Mailchimp: As an entry level program, this may be a choice. However, it has severe limitations for autoresponders and opt in forms. It starts out free but quickly increases in price as your list grows.
1ShoppingCart: Yes, it says shopping cart but it does provide extensive email marketing abilities. If you ONLY need email marketing I would recommend one of the other solutions. However, if you expect to need ecommerce capabilities in the next five years, start here. You will need to budget a virtual assistant for set up and maintenance unless you are tech savvy. For a service with ecommerce capabilities it is a good value.
Infusionsoft: This program is definitely considered the Mercedes of contact management systems. This is probably a result of their own impressive marketing. I think it’s great for large companies or teams but not the best choice for solopreneurs. The cost is significantly higher than the other programs and you absolutely must have a specialist for set up and maintenance.
If you have any questions, I encourage you to comment below. HIT Virtual Assistants works with many email marketing systems and we would be happy to share are knowledge with our readers.
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