The “list” is king and having your own opt in list is essential if you want to succeed on the internet. Email marketing is one of the most reliable ways of generating consistent free targeted traffic for your website. Having your own responsive opt in list opens up a variety of different opportunities, such as selling advertising space and setting up joint ventures with other list owners.
The first step is to collect email addresses from your visitors. One way to do this is offering a free report or starting a newsletter using an auto responder. This will allow you to set up a series of messages that will be sent out automatically on your behalf on a timeframe you specify.
It’s important to choose the most reliable auto responder in the beginning because transferring your opt in list from one place to another later inevitably leads to attrition of your list.
You should not use a free auto responder service because advertisements will be added to all your outgoing emails. You will have no control over which ads are shown and this will distract your subscribers and dramatically reduce the response rates to your emails.
I recommend an auto responder service like Aweber, iContact or Constant Contact. Which one you use will depend on your needs and you should consult a professional in making your decision.
It’s essential that you focus on one specific topic for your opt in list as this will dramatically increase your response rates. You need to create an opt in on your website and social media profiles that encourages visitors to subscribe. To encourage people to sign up, you should also offer some quality bonus gifts.
While double opt in lists are popular because they provide extra security as subscribers must confirm their email address, many people will forget to complete this confirmation which results in fewer active subscribers so you may prefer to use the single opt in feature.
Once you have set up opt in form and follow up messages you will need to start sending visitors to your website. Submitting content to article directories, promoting your list on social media and blogging are the most effective ways of generating unlimited free targeted traffic.
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