It can be hard to convince people to buy your book or try your coaching services if you don’t have concrete proof of your abilities, and even harder if you don’t talk to them personally. While websites can be great for featuring products and how they look, they can also be quite impersonal when you need to connect with clients and address their needs.
One way for you to get over this hurdle is to conduct a webinar or teleseminar. This keeps you from having to go through the long, costly process of booking a venue to host a traditional seminar, feeding your guests, and giving them free services.
It also gives your guests the chance to hear what you have to say without them having to leave their homes. On both sides of the knowledge divide, there are advantages, and if you have a product or service, you can use the advantages of a webinar or teleseminar in order to get your point across effectively.
All that you need is a bridge line to allow a lot of people to listen to you. The people who need to listen to you need only a telephone number as well as an access code in order to listen to your seminar. If you are going to market a product or service, a webinar or teleseminar can be great.
It gives you the opportunity to answer questions and address issues that you might not have anticipated had you not consulted your target market. If you are going to market your product or coaching services through a teleseminar, here are a few tips:
- SMILE! Have you ever heard the expression that if you smile, you can tell over the phone? Keep this in mind as you conduct the seminar. You need to appear enthusiastic (but not overeager). If you can’t be happy because of your own services, who else can be made happy by it?
- If you are going to create an affiliate program around your product or service, you can also use your seminars to train your affiliates who you hope will sell your product.
- Sustain your sales by having teleseminars constantly. This can allow you to keep in touch with your customers, and it can polish off your reputation as someone who cares about customers more than sales. You can have teleseminars that are useful to your target market, but mention your product or service only briefly. This way, you can still market your product or coaching without appearing like a hard-selling salesperson.
- Always provide information on where people can buy your book or coaching program, and what they can get out of it. Moreover, be persuasive in telling people that they should get the book or program.
Interested in learning more about teleseminars and webinars? Try our Step-by-Step Guide to Webinar Success.
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