There are four major ways in which you can create your Squeeze Page conversion rate. All Squeeze Pages created by professionals usually include these four elements and a few others.
1. The first way in which you can increase your conversion rate is through personalization. This can be done in several ways:
- Providing a photo of yourself
- Provide a video introduction
- Simply adding your signature to the bottom of your Squeeze Page.
This radically increases visitors’ trust. Most people who resist buying products online do so because they’re weary of getting scammed by a faceless scammer, who won’t be around when they need help or when they need to return the product.
Tip: By adding your picture or video and signature, you can significantly increase your visitors’ trust.
2. Another way in which you can increase your Squeeze Page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional.
3. The third way in which you can gain trust is by offering something for free. This is generally what you will do if you’re using a squeeze page to generate leads: you’ll offer a free report or short course – and then use that to generate leads, which you will later up-sell or generate revenue. Why is this technique so effective? Quite simply because it allows them to judge your work and ideas before they actually have to pay for them. Additionally, it builds trust.
4. Always guarantee a product. The terms of your guarantee may be a 100% money back or the ability to apply the purchase price to another product etc. If you’re using Paypal or some other check out (Credit Card processing) program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase.
Follow all of these steps and you will significantly increase your Squeeze Page conversion rate. Good Luck!
