Since you have already created the proper headlines and sublines now you need to get into that real nitty gritty stuff. The stuff that people want based on your effective headline and subline writing skills. Here goes:
1.Start your copy with a story.
Many average sales copies today are written in such a boring manner. You can immediately hook your prospect’s interest by relating a fable or preferably a true story on your account.
Most importantly, the story must have to do with your offer later in the middle of your sales copy. Here’s an example:
Once upon a time, there were three friends who have decided to take a short break from a long discussion. They agreed to row a boat to the middle of a lake and have an afternoon tea.
The three friends rented a boat and rowed to the middle of the lake. As they sat down to enjoy their tea, they realized that they had forgotten to bring the teapot. “I’ll get the teapot,” said the first friend, voluntarily. He stood up, put one leg over the side of the boat, and began to walk on the water to the shore and back to the boat with the teapot.
As they boiled the water, the realized that they had forgotten the tea leaves, too. They laughed at each other, and the second friend volunteered to take get the tea leaves. He put one leg over the side of the boat and walked on water. He returned shortly after getting the tea leaves by walking on water, too.
The three friends soon enjoy their afternoon tea on the boat, but it would be nicer if they had some tidbits. The third friend volunteered to get some tidbits from the shop rows by the shore, though he was somewhat reluctant to do so. He insisted so anyway.
He stood up like the other friends and put one leg over the side of the boat. He began to put his weight on his leg and… SPLASH! He sank and struggled to keep himself afloat. Seeing that he was drowning, the other two friends jumped in to rescue him.
As the third friend climbed into boat for safety, soaking wet, he asked, “How did you two manage to walk on water?” The two friends looked at each other and said, “Oh, that’s because we know where the rocks are.”
2.Address an important or critical issue.
If your product is closely related to a very important or critical recent issue faced by majority of your prospects, there is no better case scenario than this (or niche marketing at its best as I’d like to call)!
For instance, if most of your prospects are currently facing a problem with rewriting Private Label articles and your product is an article rewriter software, then you can write your opening letter addressing the “article rewriting” problem, such as:
Most people today carelessly purchase the Private Label Rights to articles… that have already been sold and used by hundreds, maybe thousands.
And the result: plenty of Search Engine penalization, submission rejections from article directories and an army of riddling copycats.
Sure, one way is to rewrite the articles completely to be unique, but won’t that waste your time? And if you’re going to spend hours rewriting, won’t it defeat the purpose of purchasing Private Label articles to help you save time?
3.Make safe assumptions about your prospect.
While some successful people adopt the “don’t make assumptions” attitude, the truth is that you can still make some safe assumptions now and then… and people DO make assumptions now and then, whether they know it or not.
Here’s another fact: people can be predictable.
This is proven in an informal study when a speaker asked the audience 3 simple questions. They didn’t have to reply him just yet and they were instructed to only remember their answers.
The 3 questions he asked were:
Think of one number,
Think of a color, and
Think of a flower.
When the audience made their mind up in a flash, he went to ask, “For the first question, how many of you were thinking of ‘7’?” Easily more than 75% of the floor raised their hands up.
This was also the case when he asked if they were thinking of blue and rose for the subsequent questions. Overall, he guessed AT LEAST ONE answer correctly of the 3 questions… more than 75% of the time!
Amazing, isn’t it?
While this was a mere study, it goes to show that people are predictable and as long as you understand the majority of your prospects and their needs, you would’ve qualified a big fraction of them!
For example:
I have a sneaky suspicion that you’re on a tight budget and have less than a few hundreds to spend on your marketing and advertising campaign.
OR:
Chances are that you have failed in your past relationships or this is your first try at scoring a date with your dream girl.
4.Be sure to follow in by mentioning a problem your prospect is facing.
You want to qualify your prospect by telling him or her the problem he or she is facing.
And then, you want to make the problem “sound” BIGGER, as if it’s a real big deal.
Remember! Be careful not to go overboard with exaggeration, but you want to make it really important that your prospect should tackle the problem a.s.a.p. (with your product or service, of course). ?
5.Don’t forget to introduce yourself!
You don’t have to make it super fanciful, though. A simple introduction would suffice. For example:
My name is John Doe and I have been designing graphics for a living since 1998.
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