How To Create a Three-Part Sales Funnel and Turn Your Content into Cash


Every business should have a sales funnel, which is a visual representation of how to attract people into the business and convert them into paying customers. The term ‘sales funnel’ is a big buzz word lately yet so many business owners procrastinate or are scared to create a funnel for various reasons. Most commonly, they get overwhelmed at the idea of having to have multiple offers for their prospects and like anything else, once you start to overthink an idea, it gains a life of its own and seems impossible to create.

So, let’s simplify the whole sales funnel idea.

sales funnnelStep One: Offer Something for Free

Freebies are easy to create and we often have a tendency to create too many freebies, which then spoil people and make them leery of buying when you do finally offer a paid item. Easy freebies that you probably create every week are blog posts and emails, followed by opt-in freebies. If you add in anything shared via social media platforms, podcast interviews, or videos, you’ll notice that you spend an awful lot of time on free information. It’s all well and good to attract people to you but now it’s time to move on to the next level.

Step Two: Lower Level Paid Item

Once your prospects devour your free information, they will want more so have another product in place but make it a paid item. Create an ebook, a monthly membership site, or recordings from a telesummit. You’ve gained their trust so now it’s really time to impress them with your knowledge and value that you share. Once they hand out that first payment, it’s easier to sell them another item because they already like you.

Step Three: High Level Paid Item

One key to a successful sales funnel is pricing your items accordingly and at reasonable increments. If you have a monthly membership site offered at $39/month, offering a high level mastermind retreat for $10,000 is too much of a jump and extremely unrealistic! Instead, offer a $199 group coaching package. Knowing your ideal audience is key in creating your funnel otherwise you’ll lose people midway through the funnel, before they ever make it to the high paid item.

No Need to Recreate the Wheel; Repurpose Your Content

Essentially we’ve broken down the sales funnel into its simplest form: basically three products or components. You already have tons of free content available so let’s focus on the other two paid products.

You don’t need to sit down and start writing thousands of words a day or recording dozens of videos. Instead, sort through what you have and find a way to bundle items together or combine like items into ebooks, reports, audio files, or video classes.

Stop laboring over your content marketing and start squeezing more out of every piece of content you create! It’s time to learn how to squeeze every drop of goodness out of all the amazing content you create–and quit letting all your hard work go to waste!  A Step by Step Guide Repurpose Your Content: Get More Mileage from Your Killer Content will show you how.

 


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2 responses to “How To Create a Three-Part Sales Funnel and Turn Your Content into Cash”

  1. […] Lead your prospects through a sales funnel, ultimately leading them to your more expensive products or services. A sales funnel is a must-have for entrepreneurs because people want to know about your practices prior to paying hundreds or thousands of dollars. Showcase your expertise with smaller, more inexpensive products first, then entice those buyers with your higher-priced packages. (Read how to create a sales funnel here.) […]

  2. vurtil opmer Avatar

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