Social media marketing keeps getting harder and organic reach is hard to achieve. The burning questions entrepreneurs are asking: How do I reach my target audience? How do I get interaction on my business page? How do I stand out in the crowd?
Integrate these tips into your social media marketing to improve your reach.
Social needs to be hyper-visual. Create a beautiful visual experience for your followers on social media. Be sure to stay on brand with colors, fonts and messaging. People have become immune to links and many have conditioned themselves to gloss over them and keep the eye moving. A photograph helps stop people in their tracks if it “tells” them instantly what they’ll get when they glance at the photo.
If you create your own images or have your virtual assistant create them, I recommend Pixelied. It has a full suite of image editing tools, with standalone solutions for the most common uses, tailored for businesses. Pixelied offers a free version and a Pro version at a fraction of the cost of others. Get the full details on how it works on their blog.
Double check graphic sizes before having your graphic designer create any graphics for your ads as they are always changing. I use the “Always Up to Date Guide to Social Media Image Sizes” from Sprout Social.
Graphics of people often convert better than graphics of things. Think about what you relate to most. Is it interesting people or objects? Now how does that apply to your target audience? Also consider what your target audience looks like. People relate to others that look like them. For example, if your ideal client is women age 40-60 you shouldn’t use images of men in their 20’s.
Social is about life. You can leverage life events in your social campaigns to make a huge impact on your audience. For example, share pictures from a dinner out with clients or your 40th birthday and share how these relate to your follower’s interests and needs.
Social media marketing is about the conversations you can start or join that advance engagement. Ask meaningful questions and reply to your followers.
If you choose to boost a post or use paid ads, narrow your target. For example, instead of men and women in the U.S. between 18 and 65, target women in the Southeast. between the ages of 30 and 50. This should reflect your target market. You’ll get more engagement, get more results, and reduce costs.
Create actionable hashtags like #runfree that Nike used in one of their campaigns. You’ll get more attention. When you use a hashtag, your content will be accessible to all users interested in similar topics who search for your hashtag. Choosing the right hashtag can greatly broaden the reach of your social media posts to thousands of potential followers, fans or customers.
Focus on building communities using groups on Facebook. Groups are favored by Facebook algorithms and often enjoy the highest, most consistent engagement found on Facebook.
Use live events to increase engagement. You can go live on Facebook, Instagram, LinkedIn and Twitter. Video Content Gets the MOST Engagement and that people watch video five times longer than they look at static content. That’s why I created the “Facebook Live Script & Marketing Planner.” You can learn more and get your copy in my bookstore.
Laser target your market to very specific audiences. For example, if your parenting blog’s target market is Moms, drill that down to moms of children with disabilities or moms with children in elementary school.
Always monitor your social media marketing activities whether paid or free to ensure that the time and money you spend is getting the results you expect. Use this information to constantly tweak your marketing tactics.
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