How To Generate Repeat Sales With Your Self-Published Book


The most valuable thing you can collect if you are selling your book from a website when a visitor comes to your book’s sales site is not their money… it’s their email address and/or other contact information.

Some authors tell me,  “I’m an author. I want to write my book, sell my book and become a recognized expert. WHY do I need to get their contact information?”

The simplest answer is: Because you will NOT become wealthy from the sale of your book.  Sorry to disappoint but the honest truth is authors receive around 10% of the purchase price of  their book.  This is even more so for first time authors and unknown authors.  However, you can become wealthy and achieve celebrity status through the ongoing relationship you build with your readers.

If you don’t know who they are, how can you continue to keep in touch with them – and they with you.
If you’re an expert on the subject and they already have your book, don’t you think they’ll want MORE information and MORE books from you? ABSOLUTELY!

Your book makes you an expert on the subject, your interactions and relationships will propel you to a recognized expert and position you for long-term success – not just a one-hit wonder.

The service you need to collect email and contact information and automatically respond to the person is called an Autoresponder. There are paid autoresponders and free autoresponders. Normally the free autoresponders paste their own marketing message at the bottom of the emails you send out.  Not the best scenario, obviously, but if you want to do this with limited or no upfront investment then a free autoresponder service will work just fine until you start to see profits coming from your book.

Do your own research and find a autoresponder company that meets your needs. There are many services available and which one you should choose depends on your needs.

What should you do with your autoresponder service when you get it?

1) You should place at least 1 or 2 “sign up” boxes on your book’s sales page. You can offer an ongoing newsletter or you can create a special report related to the subject of your book and offer it free to anyone who signs up. The purpose of this sign up is to capture “visitor” information. This way even if the visitor doesn’t order your book, you still have their contact information and can keep in touch to promote your book and yourself to them on an ongoing basis. Maybe they won’t buy your book, but because of your newsletter or special report, they might recommend your book to family and friends.

2) Place a sign up box after payment and before your download page (if it’s an ebook).
Your payment button should redirect a buyer to a webpage after purchase is complete.  The first page the person – now a client – should see is a “register” page. This page can simply ask for their name and email or you can have optional fields like address, phone number etc. Obviously the more information they are willing to provide the better for future contact with them.  However, most people will only provide  name and email and you may loose some sign ups if you ask for more.

This is a different list than those in #1 which is a list of people who visited your book’s website who may or may not have purchased your book. These people are registered buyers. History proves that it’s far easier to get current clients to order more from you than trying to get someone who hasn’t already ordered. Both lists are valuable – but this one is the most valuable to you for ongoing success.

Now you will have the information (and permission) to market your book or services directly to “hot leads.”


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One response to “How To Generate Repeat Sales With Your Self-Published Book”

  1. […] 4.EBooks – Whether you write one eBook or a series, you can help more people at one time. Marketing is still important, however, because eBooks are one of the lowest priced products available, so your profits will show up when you increase the volume of eBooks sold. Despite the lower cost, adding “Published Author” or “Amazon Best Selling Author” to your website helps to build credibility. Learn more about self-publishing your book here. […]

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