How to Pick the Right Email Marketing Service

Email marketing services, also known as autoresponder services, are a dime a dozen.   Comparing products can be a time consuming process.  Here’s how to pick the right email marketing service for your internet marketing business.
Decide if you want a full service software package with a number of features or simple, straight forward email marketing?  Some products come with autoresponders, shopping cart software, and even product delivery tools
Do you want HTML templates or are you going to send your email messages in text format?  There are benefits to both.  Graphics and embedded links are great for creating captivating and converting messages however many people have their HTML turned off.
Comparing apples to apples.  Much of the jargon on a particular product’s website can be vague.  Here’s what you want to look for:

• How many messages can you send each month?
• Can you send personal messages to individual members on your list?
• Is there a size or length limit to your messages?
• How many subscribers or contacts can you have on your list?
• Do they offer technical support 24/7?
• Do they at least have telephone support during regular business hours or is it all email/ticket based?
• How long have they been in business?  (Having your email provider go out of business can leave you high and dry)
• Do they offer a free trial?
• Do you have to commit to a year contract or can you go month by month?
• Do they provide room for you, and your list, to grow?

Many email marketing products offer tiered programs.  Each tier offers you a certain number of subscribers and a limit to the number of messages you can send each month.  However, some email providers allow you to build customized plans to meet the needs of your specific business.  This is a great way to get exactly what you need.
Email marketing is a critical component for any internet based businesses marketing strategy.  Finding the right email provider can save you valuable time, help you market and represent your business in a professional manner, and result in a bigger bottom line.  It pays to do your research, try a few programs, and don’t settle for the marketing product of the moment.  Your business is too important.