Have you tapped into the growing trend of using a membership portal to deliver your coaching services and products? Congratulations! Now it’s time to add value for your coaching clients. When it comes to having a high value, stellar quality membership site, one of the main ways that you can get the information to your members is by writing articles and putting them on your site. As a coach, author or speaker, you probably have a library of articles scattered throughout the internet on places like blogs, newsletters and article submission sites such as ezinearticles.com. Here are the advantages of having those articles on your membership site:
Advantages for your Members
Instead of having your coaching clients clicking all over the internet, they can access all your articles in their membership portal! This shows you CARE about your clients and VALUE their time. Your articles provide the information that they are looking for in one convenient place. The articles should contain information of value to them and information that they may not already know.
Advantages to You
Well written articles are going be proof to your clients that you know what you are talking about. Just as they do in other places, like your blog or Facebook page, they further solidify your “expert” status. Sure your members are already your clients so they have a certain level of trust in you but we all generally need this to be reinforced from time to time. This is especially true if your clients are making a monthly investment in your services. The articles on your membership portal show that you are conscientious and will go that extra step to help them.
Here are a few tips regarding articles:
• Length – Keep your articles short. “Some authors, such as Neil Postman in his book, Amusing Ourselves to Death, believe that the attention span of humans is decreasing as modern technology, especially television, increases. Most internet users spend less than one minute on the average website.”(From Wikipedia). In a membership site, your users will be ready for a longer read than one minute but it’s a good idea to keep the articles brief.
• Structure – Articles should be easy to read. Take some time to divide them by sub headings and try to keep from writing long paragraphs. Most people scan first and they will be looking for bolded sub-titles and bullet points. These items entice them to read in detail.
Articles are one of the best ways to establish and maintain your expert status and get your clients information. There aren’t too many forms of information that do so much and serve your clients as efficiently and significantly.
